The CEO approved the rebrand.
I spent three years trying to make my home look like a magazine spread. I wanted the minimalist oak, the cream wool rugs, and the kind of Sunday mornings that feel like a Skims ad.
Then I got a Bulldog.
Luna doesn’t care about my Arket overshirt or the fact that I spent forty minutes steaming a linen tablecloth. She only cares about where she can deposit the most drool in the shortest amount of time.
Being a Dog Dad in London is a specific kind of performance art. It’s trying to look “curated” in Victoria Park while carrying a bag of warm waste. This isn’t a “lifestyle guide”—it’s a support group for the men who value their Birkenstocks but have accepted that their mortgage is essentially a very expensive bed for a creature that looks like a sentient footstool.
The New “The Dog Dad” Format
Every two weeks, you’ll get:
🌀 A blunt, witty look at the reality of being a dog parent.
🎾 Six things we actually care about (3 for humans, 3 for dogs).
📸 Spotlights on the homes and lives of fellow dog dads. Apply here
We’re building a network for the gays, theys, and friends who value taste as much as the mess.
For the Humans
Resident Dog (Vol 1 or 2) by Nicole England
High-end architecture meets “good boys.” It’s the ultimate coffee table flex.
Aesop Ptolemy Aromatique Candle
Because Luna is cute, but bulldogs aren’t exactly “fragrant.” This is cedar and smoke, not “wet dog.”
ARKET Oversized Canvas Overshirt
Heavy-duty enough for a muddy park, stylish enough for a Saturday brunch.
For the Dogs
Boo Oh ‘Ray’ Rope Leash
It’s architectural. No neon plastic in sight. It’s basically a piece of jewelry for a 25kg tank.
Mungo & Maud Bolster Dog Bed
The “Anti-Marshmallow.” It actually looks like it belongs next to a mid-century sofa.
Wild One ‘Bolt’ Bite Toy
Minimalist rubber. No squeakers, no stuffing, no “clown toy” vibes.
I’m curious…
Enjoy this?
Forward to a friend so they can get high on dogamine too, hit the ❤️ button or comment to share your thoughts.
PS. Have you joined the conversation yet? Connect with like-minded dog parents who get the lifestyle. Introduce you and your boss.
The Dog Dad is the home of curated finds, honest stories and network for the gays, theys, and friends of the dogs that run our lives. What you read here may be exaggerated for fun.