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Brand

THE DOG DAD

"Wear your pride—without the paw prints."

The Dog Dad is a London-born brand that knows being a dog dad is more than just belly rubs and treat bribes. It’s a badge of honor. We create premium streetwear that blends clean style, conscious design, and everyday comfort—so you can wear your love for your dog without looking like you just wrestled one.

The name:

THE DOG DAD

More than a title, The Dog Dad is an identity. It’s the shared glances, the inside jokes, the “one more walk” that turns into three. Our designs are made to last, crafted from responsibly sourced materials with a focus on effortless style and versatility. No gimmicks, no fluff—just well-made essentials for life with your best mate.

Our mission is to celebrate dog dads in every way, starting with what you wear every day.