The Dog Dad started with a simple idea: to create minimalist, high-quality apparel for proud dog dads. Founded in London, our brand is built on the belief that being a dog dad isn’t just a role—it’s a lifestyle. Our founder, a lifelong dog lover, saw a need for well-made clothing at a fair price for men who share a deep connection with their dogs.
Inspired by clean, functional designs, we create pieces that are stylish, comfortable, and versatile—perfect for any part of your day. Designed and printed in the UK, each piece is crafted with care and built to last, all at a fair price.
Our Mission
At The Dog Dad, we create apparel that lets dog dads express pride with quiet confidence. Our mission is to offer simple, well-made clothing that fits effortlessly into your life without breaking the bank.
Our designs blend timeless style with functional comfort. Each item is made with care, attention to detail, and priced fairly for lasting value.
Our core values
Our core values
Simplicity
Simplicity
At the heart of our brand is simplicity. Our designs are clean, minimal, and versatile—built to be effortlessly stylish and functional, without the clutter of unnecessary details. We believe less is more when it’s done right.
Quality
Quality
We’re committed to creating apparel that lasts. Each piece is made with high-quality materials, featuring precision craftsmanship that ensures both comfort and durability. Designed and printed in the UK, our apparel is made to be worn and loved
Sustainability
Sustainability
Sustainability is key to everything we do. We use sustainably sourced materials and make our pieces on demand, minimizing waste and reducing our environmental impact. From recyclable packaging to responsible production, we strive to leave a positive footprint.
Tell me you’re a dog dad, without telling me you’re a dog dad…
— Lee (Founder + Bulldog Dad)
Our history
2024
THE DOG DAD is officially born
In 2024, the dog dad was officially launched, bringing to life a vision of premium, sustainable streetwear designed exclusively for proud dog dads. With a commitment to quality and subtle expression, we’ve set out to create a community where style meets the love for our four-legged friends.
Fast UK Delivery
Free delivery on orders over £50
Sustainably Made
Made from 100% organic cotton, printed with eco-friendly ink.
Secure payment
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Peace of mind returns
If there’s an issue with your order, we’ll fix it—guaranteed.
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