About

The Dog Dad started in London when one guy realised his entire personality was his dog.
So he made clothes that owned it.

We create streetwear-inspired tees for proud dog dads. Clean design on top. Feral energy underneath. Each piece feels like an inside joke only other dog guys understand.

Everything we make is produced to order in the UK using organic cotton and water-based inks.
No stockpiles. No landfill guilt.
Just tees built for walkies, pub nights, zoomies, and whatever chaos the dog brings next.

Alongside our own drops, we partner with other brands we rate.
Toys. Treats. Care gear.
Stuff we’d actually use with our dogs.
If it’s in the shop, it passed the vibe check.

We’re dog-dad-run, and fiercely community-built.
For the guys who wipe paws with filtered water and talk to the vet like it’s a second job.
If that sentence makes sense to you, you’re pack.

This isn’t merch.
This is the uniform of the dog dad era.

Welcome in.