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The Dog Dad is one guy on the internet who took his mildly obsessive love for his dog and turned it into a brand. T-shirts, memes, and way too many feelings. It started as a joke and spiralled into a lifestyle. All the designs, ideas, and chaos? Happening in-house.

And yeah—hope your dog makes eye contact while pooping today.

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Early drops. Chaotic updates. Possibly more love from your dog. Definitely less boring email.

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